i think of user attention like money. every click and wait costs something. good design spends this wisely.

the best products don't waste attention, they use it well. they make things simple and give back value to users.

the focus economy

with so many distractions today, how we use attention matters a lot more than you think. every popup or animation either helps or hurts the user's focus.

i follow these simple rules

• only interrupt when needed
• make each action useful
• give back more than you take

the costs you dont see

small things add up. a fancy animation might look cool once, but gets annoying quickly. i try to make every small interaction worth it.

finding balance

good design is not just about fewer distractions ath the same time it's about making things better. the best interfaces feel natural, like a good conversation.

—we borrow people's attention. let's use it well.